Privacy Policy

Staunch Digital Marketing Ltd. ("we," "us," or "our") is committed to protecting the privacy and personal information of our clients, website visitors, and other individuals who interact with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with Alberta's Personal Information Protection Act (PIPA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and Canada's Anti-Spam Legislation (CASL).

By accessing our website or using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

• Personal Identification Information: Name, email address, phone number, mailing address, and business name.
• Business Information: Company name, job title, industry, website URL, and business contact details.
• Technical Information: IP address, browser type, operating system, referring URLs, pages visited, and other website usage data collected through cookies and similar technologies.
• Financial Information: Payment details necessary to process transactions, including credit card information and Interac Transfer details. Note: We do not store full payment card numbers on our systems.
• Communications: Records of correspondence when you contact us via email, phone, or contact forms.
• Marketing Data: Preferences, interests, and feedback you provide to us.

2. How We Collect Information

We collect personal information through the following methods:

• Directly from you when you fill out contact forms, request quotes, or engage our services.
• Automatically through cookies, analytics tools (such as Google Analytics), and similar tracking technologies when you visit our website.
• From third-party sources such as social media platforms, referral partners, and publicly available business directories.

3. Purpose of Collection

We collect and use your personal information for the following purposes:

• To provide, maintain, and improve our digital marketing, SEO, SaaS development, and web design services.
• To communicate with you regarding project updates, service inquiries, and support requests.
• To process payments and manage billing and invoicing.
• To send marketing communications (with your express or implied consent as permitted under CASL).
• To analyze website traffic and usage patterns to improve our website and services.
• To comply with legal obligations and enforce our agreements.
• To protect against fraud, unauthorized transactions, and other liabilities.

4. Consent

We obtain your consent before collecting, using, or disclosing your personal information, except where permitted or required by law. You may withdraw your consent at any time by contacting us at the details provided below, subject to legal or contractual restrictions. We will inform you of the implications of withdrawing consent.

For commercial electronic messages (CEMs), we comply with CASL requirements and will only send marketing emails with your express or implied consent. Every marketing email includes a clear and functional unsubscribe mechanism.

5. Use and Disclosure of Information

We will not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• With trusted service providers and subcontractors who assist us in delivering our services (e.g., hosting providers, payment processors, analytics services), subject to confidentiality agreements.
• With your consent or at your direction.
• To comply with applicable laws, regulations, court orders, or government requests.
• To protect the rights, property, or safety of our company, our clients, or the public.
• In the event of a business merger, acquisition, or sale of assets, in which case we will notify affected individuals.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When personal information is no longer needed, we will securely destroy, erase, or anonymize it.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to:

• Secure Socket Layer (SSL) encryption on our website.
• Password-protected systems and restricted access controls.
• Regular security assessments and software updates.
• Secure backup systems and disaster recovery procedures.

Despite our best efforts, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. For full details, please refer to our Cookie Policy page.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Your Rights Under PIPA and PIPEDA

You have the following rights regarding your personal information:

• Right of Access: You may request access to the personal information we hold about you.
• Right of Correction: You may request correction of any inaccurate or incomplete personal information.
• Right to Withdraw Consent: You may withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions.
• Right to Complain: You have the right to file a complaint with the Office of the Information and Privacy Commissioner (OIPC) of Alberta if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the information provided below. We will respond to access and correction requests within 30 days.

11. International Data Transfers

Some of the third-party service providers we use may store or process data outside of Canada. In such cases, your personal information may be subject to the laws of the jurisdiction in which it is stored. We take reasonable steps to ensure that any such providers maintain adequate safeguards for the protection of your personal information.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take immediate steps to delete it.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. For significant changes, we will make reasonable efforts to notify you directly.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

Staunch Digital Marketing Ltd.
Privacy Officer
Calgary, Alberta, Canada
Email: [email protected]

You may also contact the Office of the Information and Privacy Commissioner (OIPC) of Alberta:
Phone: 780-422-6860
Toll Free: 1-888-878-4044
Website: www.oipc.ab.ca